Managed timeline, team output, photo retouching and executed graphics and publication of 80 page yearly corporate communication.
Client: Chicago Loop Alliance
User(s): Visitors and Chicago Residents
Problem: State Street, Chicago is not usually seen as a destination. The Chicago Loop Alliance seeks to change this.
To create an interactive, place making installation that can be part of the Re-Centering process, and in turn, facilitate a deeper connection between visitors and new residents, to the city of Chicago. Our installation was in the Sullivan building at State and Madison, the beginning of the Chicago grid system.
This is a workshop I held while at SC Johnson. The goal was to help the brand (Vecco) and agency collaborate on the creative direction of the brand.
Designing the open office to feel more custom.
How does a local work ecosystem inform the larger interior environment? By incorporating various work modes into distinct work zones, a single interior space can accommodate a wide variety of workplace needs.
User: People who do not understand the wheelchair purchasing process.
User Need: The need to understand how to make the decision between a hybrid and a manual chair.
Solution: A communication piece to help wheelchair users, their families, and the general population empathize with this very difficult decision.
Way finding and large scale environmental graphics for the 6th International Conference of the Novalis Circle - a neurosurgery conference focused on doctors, surgeons and other users of Brainlab technology.
Catalog for Vecco, DIY Home Decor. Vecco is a system of stencils and colorants, specially designed for rugs and carpets.
Roles: Creative Direction on the client side for catalog. This includes designing content (the actual products in the catalog), managing photo shoots on the client side, collaborating with agency on prop and wardrobe styling, overseeing art direction from client side, and collaborating with internal team and agency on copy.
This project consisted of analyzing user data for three stages of client engagement:
1. Initial Share-out of Large Patterns and Themes
2. Communicating New Opportunities to the Client
3. Data Persistence: Delivering the Data for Client Interaction.
Product: Vecco, a water based colorant for rugs and carpets, with an accompanying line of stencils.
This point of purchase display, and accompanying product portfolio was developed for our launch at Michaels.
- Creative direction and project lead for point of purchase display, and merchandising tactics.
- Development of product portfolio of stencils.
- Collaborate on research and messaging with cross functional team of marketing, research, and packaging specialists.
A collection of work done for Anthropologie in Boston, and St. Bernard Sports in Austin.
Client: Memorial Sloan-Kettering Cancer Center
User: Doctors in the Brooklyn clinic
Purpose: Because of the diverse population of residents near the Brooklyn MSK location, doctors need to understand not just about treating a disease, but people with varying and belief systems that affect how they perceive cancer and cancer treatments.
IDEA 2010, Bronze. Future Living
For a full poster on this project click here and here.
The overall goal of this project is not housing that can be built today, or even tomorrow, but housing that will evolve to take advantage of technologies now just in stages of early development. Enlightened response to fast-changing environmental conditions and the new Technologies that can deal with them is the goal and the challenge. What will be needed is a new approach to home and housing that integrates support for human aspirations with means for achieving self-sufficiency wherever possible. This project should point the way by projecting the capabilities beginning to emerge from the new technologies in a design for a housing system that could be built in the not-too-distant future.
Project with the Institute of Design, under Charles L. Owen and a 25 person team working over a period of four months. My contributions were in the Personal Development Team and Architecture & Design Team.
Final renderings done by Kshitij Sawant.
Users: Busy "foodies"
User Needs: People want to feel accomplished in their meal preparation, even with little time at the end of a long day.
Solution: A meal kit that has all of the components of a meal pre-cut and ready to cook. Paired with and cross merchandised with wine, it takes the decision making out of gourmet cooking.
Exercising techniques in portfolio planning. Project done at the Illinois Institute of Technology, Institute of Design.
This work was done while at SC Johnson to help develop a Glade fragrance collection and accompanying packaging for a younger target consumer.